
From legacy to action: leadership that transforms
The flame that unites us is not extinguished by change; it burns even brighter.
Welcome to my proposal as a candidate for International President-Elect 2026–2027 of Active 20-30 Internacional. My name is Maricruz Álvarez, and here you will find my vision of continuity, transformation, and belonging, built upon the living memory of our organization.

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Campaign identity: logo and mascot
Every impactful campaign has a visual identity that represents it. The logo and mascot for my candidacy were designed to reflect the essence of “From Legacy to Action”: the union between generations, human warmth, and the transformative strength that defines the Active 20-30 movement.


Educational and cultural recommendations
Leadership is strengthened through continuous learning. That’s why I want to share some courses and programs that have inspired me and can help you enhance your skills in communication, leadership, and change management.
These recommendations are part of my commitment to ongoing education and the development of leaders who transform through knowledge, empathy, and action.
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